Improving Admissions Yield with a Majors Assessment

See how one institution utilizes a program in their marketing communications outreach and increased yield by 18% by helping students find a major on campus.

“The CSU MyMajors Private Label Assessment is very useful as a recruitment tool, as the data supports. Students who engage with the assessment progress to enrollment at a higher rate compared to all prospective students. We also use CSU MyMajors to convert prospects and inquiries from other sources, thereby increasing the value of those investments, too.”